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A new article on Search Engine Journal reports that TikTok marketing can seem intimidating, especially if you're not used to short-form video. To get started, run ads smoothly with this ... [read more]

These five tips on Social Media Today are a decent start, but what are your own hints and tricks for making the most of holiday shoppers? Hit me up! Ensure ... [read more]

An article on Search Engine Journal says you shouldn't miss out on sales because your site wasn't optimised for voice search. Luckily, you can learn the best practices and get ... [read more]

A new article on Search Engine Journal reports that if you want your business to thrive online, content creation is the name of the game. If you want your business ... [read more]

A new article on Search Engine Journal reports that there are persistent claims that title tags are a strongly weighted ranking factor. But are these claims overblown? An association between ... [read more]

A new article on Social Media Today reports that if you're looking to up your Twitter game as we head into the holiday shopping season, while it may not have ... [read more]

Is it possible to just go back to the way things were before COVID-19? Or, are the transformations permanent? When pandemic restrictions went into effect, marketers shifted all of ... [read more]

An author on Martech.org says that consumers don't see value of sharing data and marketers want a "one size fits all" privacy law, the IAB finds. The writer claims marketing ... [read more]

A new article on Social Media Today reports that YouTube is looking to help advertisers align with evolving video consumption trends by testing out a new process that automatically reformats ... [read more]

A new article on Martech.org reports that AI-powered causal analytics provides an alternative to A/B testing. Marketers use any number of data points to inform the recommendations they make to ... [read more]

A new article on Social Media Today reports that Google has announced some new updates to Ads Manager that will better enable advertisers to take a broader view of their ... [read more]

A new article on Social Media Today reports that Meta has confirmed that it will be scaling back its NPE - or 'New Product Experimentation' team - which had been ... [read more]

A new report on Martech.org seems to show buyers shifting away from vendor interactions as vendor trust wanes. Apparently, B2B decision-makers in the market for software, including marketing technology solutions, ... [read more]

A new article on Social Media Today reports that Snapchat has announced some new features to enhance in-app engagement, while it's also now making its web-based platform available to all ... [read more]

A new article on Search Engine Journal reports that Apple is reportedly unveiling new ad inventory spots before the end of this year. The new spots open up additional advertising ... [read more]

A new article on Search Engine Journal reports that Google just answered a question about targeting keywords with no search volume. This happened in a recent Google office hours hangout, ... [read more]

A new article on Social Media Today reports that TikTok has announced a new feature called 'TikTok Now', which will prompt users to share a selfie, using the front and ... [read more]

According to Martech.org, 43% of people with disabilities abandoned an online purchase because of accessibility issues. Optimizing the online experience for disabilities improves it for all customers. What if I ... [read more]

A new article on Search Engine Journal explains how to implement Javascript redirects while mitigating as much risk as possible based on Google documentation. JavaScript redirects are one of the ... [read more]

A new article on Search Engine Journal reports that good video SEO can improve your overall SEO strategy. I found this an interesting read, and I think it's going to ... [read more]

A new article on Martech.org reports that the holiday shopping season is getting longer -- particularly this year. Inflation means the longer you wait the more expensive things get and ... [read more]

A new article on Search Engine Journal says that social media has changed the way people interact online. We've often been asked how to add more context to our social ... [read more]

A new article on Adweek reports that the brand leaned on tech nostalgia and fan-led content. Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one ... [read more]

A new article on Search Engine Journal reports that WordPress just released a security and maintenance update to patch three vulnerabilities. WordPress released an update containing bug fixes and security ... [read more]

A new article on Social Media Today reports that it's been in testing for the past few months, and now, Twitter is rolling out its new 'Pin Reply' option to ... [read more]

A new article on Social Media Today reports that Meta is investigating the potential of a Twitter Blue-like subscription service for its apps, which could provide another revenue pathway for ... [read more]

A new article on Social Media Today sheds some light on how some videos go viral. Reels is now the fastest-growing engagement surface across Meta's apps, already taking up more ... [read more]

A new article on Social Media Today reports that Twitter has finally launched the first stage of live testing for what's arguably the most requested social media platform addition of ... [read more]

I'd like to know how those of you who do cold email outreach for building links, do it effectively. I've followed advice online. One of the most common methods is ... [read more]

A new article on Adweek reports the countdown Brandweek is on, and the second quarter of 2022 was defined by uncertainties hitting the economy from all angles, resulting in nearly ... [read more]

A new article on Adweek offers three ways to do well and good by your talent and audience. The author says the first thing advertisers need to understand about representation ... [read more]

Hi all im getting some of my sites urls combined with gtm tracking code as 404 notfound in my search console. Example: https://mywebsite.com/product-catego...-CODE%E2%80%9D Any Suggestions?

A new article on Adweek reports conversations at the recent Cannes Lions focused heavily on today's complex media environment, but one of the most hotly-debated topics was about currency and ... [read more]

A new article on Martech.org takes a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away. Five years ago, it ... [read more]

A new webinar on Martech.org promises to help you maximize marketing spend and email deliverability. Marketers are being asked to do more with available resources while still delivering against tough ... [read more]

A new article on Social Media Today reports that Google is going further to tackle misinformation. Google's looking to add more context to its Search results, in order to mitigate ... [read more]

A new article on Social Media Today reports that LinkedIn continues to add new ways to help creators maximise engagement in the app, this time via a new templates option ... [read more]

A new article on Social Media Today reports that if you're looking to get a better handle on how Instagram's feed algorithms work, you can optimise your content approach accordingly. ... [read more]

A new article on Social Media Today asks if TikTok could really become a really competitor in the web search and discovery - and move into Google's territory. Seem far-fetched ... [read more]

A new article on Social Media Today reports that, while not everyone believed the service would be a success, it's actually going OK. As many of you will be very ... [read more]

I have a site, which all of a sudden is getting a lot of new users registering via the newsletter subscribe form on the site. The users emails are all ... [read more]

I was asked recently by a friend on how to start his online marketing journey. Thinking about the offer, when I started my IM journey I chose to sell low-ticket ... [read more]

A new article on Martech.org reports that it's as simple as making sure your marketing automations build in exclusions for people who don't receive a follow-up message. If it has, ... [read more]

A new article on Martech.org reports on what it calls the goals and core capabilities of customer journey orchestration solutions. Great customer experiences are easier to imagine than to actually ... [read more]

Martech.org says you can learn how to change the way your work gets done. It's commonly accepted that some marketers hate "process" and that great ideas can't conform to rigid ... [read more]

A new article on Martech.org reports that vendors are now creating market-centric work management systems. Work management tools have become an efficient way for marketers to complete tasks and collaborate ... [read more]

A new article on Search Engine Journal offers some great advice about options other than expensive, often inaccurate paid-for solutions. As competition has grown over the last few years, it ... [read more]

A new article on Search Engine Journal reports on YouTube's announcement of several updates to improve the copyright dispute and appeal process. YouTube is shortening the length of the copyright ... [read more]

A new article on Social Media Today reports that while online commerce continues to rise, some of the key challenges in providing transparency, and maintaining consumer trust have become more ... [read more]

A new article on Social Media Today revisits the Musk/Twitter drama. I mean, Elon Musk and Twitter. What a saga, right? We all know Musk moved to terminate his $44 ... [read more]

A new article on Social Media Today reports that YouTube has just announced a new milestone for YouTube TV. I've heard mixed reviews about it, but the latest news is ... [read more]

A new article on Social Media Today reports that Reddit has just published a new guide to help advertisers utilize Reddit ads in their strategies, and it also provides some ... [read more]

A new article on Social Media Today reports on a relatively small change that could potentially make a massive difference for some marketers out there. In an interesting new YouTube ... [read more]

The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Where your technology expenditures top marketing budgets, ensuring your marketing ... [read more]