Getting started with Google Analytics 4
The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We're here to help. ... [read more]
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3 {{ upvoteCount | shortNum }} TikTok Marketing 101: How to get started
A new article on Search Engine Journal reports that TikTok marketing can seem intimidating, especially if you're not used to short-form video. To get started, run ads smoothly with this ... [read more]
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6 {{ upvoteCount | shortNum }} What are your tips for maximising Facebook Marketing this holiday season?
These five tips on Social Media Today are a decent start, but what are your own hints and tricks for making the most of holiday shoppers? Hit me up! Ensure ... [read more]
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4 {{ upvoteCount | shortNum }} Voice search: What is it & how does it work?
An article on Search Engine Journal says you shouldn't miss out on sales because your site wasn't optimised for voice search. Luckily, you can learn the best practices and get ... [read more]
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8 {{ upvoteCount | shortNum }} How to quickly fill content gaps in your strategy
A new article on Search Engine Journal reports that if you want your business to thrive online, content creation is the name of the game. If you want your business ... [read more]
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18 {{ upvoteCount | shortNum }} What do you think? Are title tags a Google Ranking factor?
A new article on Search Engine Journal reports that there are persistent claims that title tags are a strongly weighted ranking factor. But are these claims overblown? An association between ... [read more]
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1 {{ upvoteCount | shortNum }} Give Me All Your Key Twitter Marketing Tips for Maximizing Your Holiday Sales Push!
A new article on Social Media Today reports that if you're looking to up your Twitter game as we head into the holiday shopping season, while it may not have ... [read more]
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2 {{ upvoteCount | shortNum }} Five things we learned since the pandemic
Is it possible to just go back to the way things were before COVID-19? Or, are the transformations permanent? When pandemic restrictions went into effect, marketers shifted all of ... [read more]
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11 {{ upvoteCount | shortNum }} Proliferating privacy laws, changes in data gathering worry marketers: IAB report
An author on Martech.org says that consumers don't see value of sharing data and marketers want a "one size fits all" privacy law, the IAB finds. The writer claims marketing ... [read more]
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6 {{ upvoteCount | shortNum }} YouTube adds new vertical video conversion elements as it leans into short-form videos
A new article on Social Media Today reports that YouTube is looking to help advertisers align with evolving video consumption trends by testing out a new process that automatically reformats ... [read more]
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3 {{ upvoteCount | shortNum }} Should you ditch A/B testing? Learn how to use AI to discover the causes behind customer actions
A new article on Martech.org reports that AI-powered causal analytics provides an alternative to A/B testing. Marketers use any number of data points to inform the recommendations they make to ... [read more]
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4 {{ upvoteCount | shortNum }} Google is adding more options to manage ad assets and extensions
A new article on Social Media Today reports that Google has announced some new updates to Ads Manager that will better enable advertisers to take a broader view of their ... [read more]
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1 {{ upvoteCount | shortNum }} Meta scales back NPE team as it looks to strengthen its short-form video approach
A new article on Social Media Today reports that Meta has confirmed that it will be scaling back its NPE - or 'New Product Experimentation' team - which had been ... [read more]
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2 {{ upvoteCount | shortNum }} Guess what: Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
A new report on Martech.org seems to show buyers shifting away from vendor interactions as vendor trust wanes. Apparently, B2B decision-makers in the market for software, including marketing technology solutions, ... [read more]
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2 {{ upvoteCount | shortNum }} Check out Snapchat's New Engagement Features
A new article on Social Media Today reports that Snapchat has announced some new features to enhance in-app engagement, while it's also now making its web-based platform available to all ... [read more]
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5 {{ upvoteCount | shortNum }} Heads-Up: New Apple Ads Spot Probably Available to Advertisers In Q4
A new article on Search Engine Journal reports that Apple is reportedly unveiling new ad inventory spots before the end of this year. The new spots open up additional advertising ... [read more]
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9 {{ upvoteCount | shortNum }} 'Zero Search Volume Keyword Targeting' sounds complicated, but...
A new article on Search Engine Journal reports that Google just answered a question about targeting keywords with no search volume. This happened in a recent Google office hours hangout, ... [read more]
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5 {{ upvoteCount | shortNum }} TikTok joins Instagram and Snapchat in blatantly ripping off BeReal features
A new article on Social Media Today reports that TikTok has announced a new feature called 'TikTok Now', which will prompt users to share a selfie, using the front and ... [read more]
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3 {{ upvoteCount | shortNum }} Does optimising the online experience for disabilities improve things for all customers?
According to Martech.org, 43% of people with disabilities abandoned an online purchase because of accessibility issues. Optimizing the online experience for disabilities improves it for all customers. What if I ... [read more]
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8 {{ upvoteCount | shortNum }} Do JavaScript redirects work for SEO?
A new article on Search Engine Journal explains how to implement Javascript redirects while mitigating as much risk as possible based on Google documentation. JavaScript redirects are one of the ... [read more]
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23 {{ upvoteCount | shortNum }} Wondering if your product is a great candidate for a video marketing strategy? This article could he
A new article on Search Engine Journal reports that good video SEO can improve your overall SEO strategy. I found this an interesting read, and I think it's going to ... [read more]
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18 {{ upvoteCount | shortNum }} What, do you think, is going to influence holiday shopping this year?
A new article on Martech.org reports that the holiday shopping season is getting longer -- particularly this year. Inflation means the longer you wait the more expensive things get and ... [read more]
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16 {{ upvoteCount | shortNum }} Another content/context tips article - but what's your best advice?
A new article on Search Engine Journal says that social media has changed the way people interact online. We've often been asked how to add more context to our social ... [read more]
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6 {{ upvoteCount | shortNum }} Did Microsoft just win TikTok? The company reached one million followers in only nine months
A new article on Adweek reports that the brand leaned on tech nostalgia and fan-led content. Like many brands on TikTok, Microsoft Windows was seeking attention, but from the one ... [read more]
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5 {{ upvoteCount | shortNum }} Use WordPress? it just released its 6.02 security vulnerability update
A new article on Search Engine Journal reports that WordPress just released a security and maintenance update to patch three vulnerabilities. WordPress released an update containing bug fixes and security ... [read more]
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4 {{ upvoteCount | shortNum }} Twitter just launched a live test of the option to pin tweet replies
A new article on Social Media Today reports that it's been in testing for the past few months, and now, Twitter is rolling out its new 'Pin Reply' option to ... [read more]
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3 {{ upvoteCount | shortNum }} Meta is exploring the potential of paid add-on features for Facebook and Instagram - interested?
A new article on Social Media Today reports that Meta is investigating the potential of a Twitter Blue-like subscription service for its apps, which could provide another revenue pathway for ... [read more]
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3 {{ upvoteCount | shortNum }} Ever wondered how Meta's video distribution algorithms work?
A new article on Social Media Today sheds some light on how some videos go viral. Reels is now the fastest-growing engagement surface across Meta's apps, already taking up more ... [read more]
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12 {{ upvoteCount | shortNum }} Finally! Say goodbye to Twitter typos
A new article on Social Media Today reports that Twitter has finally launched the first stage of live testing for what's arguably the most requested social media platform addition of ... [read more]
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22 {{ upvoteCount | shortNum }} How to find quality email outreach prospects in 2022?
I'd like to know how those of you who do cold email outreach for building links, do it effectively. I've followed advice online. One of the most common methods is ... [read more]
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14 {{ upvoteCount | shortNum }} Is music a part of your short-term marketing strategy? Maybe it should be
A new article on Adweek reports the countdown Brandweek is on, and the second quarter of 2022 was defined by uncertainties hitting the economy from all angles, resulting in nearly ... [read more]
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2 {{ upvoteCount | shortNum }} Advice: Think beyond basic identities for a more inclusive advertising approach
A new article on Adweek offers three ways to do well and good by your talent and audience. The author says the first thing advertisers need to understand about representation ... [read more]
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3 {{ upvoteCount | shortNum }} search console shows product page url with gtm tarcking as Not found (404)
Hi all im getting some of my sites urls combined with gtm tracking code as 404 notfound in my search console. Example: https://mywebsite.com/product-catego...-CODE%E2%80%9D Any Suggestions?
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3 {{ upvoteCount | shortNum }} First impressions count - but what's behind that impression?
A new article on Adweek reports conversations at the recent Cannes Lions focused heavily on today's complex media environment, but one of the most hotly-debated topics was about currency and ... [read more]
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1 {{ upvoteCount | shortNum }} Whatever happened to customer journey orchestration anyway?
A new article on Martech.org takes a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away. Five years ago, it ... [read more]
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2 {{ upvoteCount | shortNum }} Webinar: The key to email marketing success
A new webinar on Martech.org promises to help you maximize marketing spend and email deliverability. Marketers are being asked to do more with available resources while still delivering against tough ... [read more]
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23 {{ upvoteCount | shortNum }} Sick of misinformation? Google just outlined new algorithm improvements
A new article on Social Media Today reports that Google is going further to tackle misinformation. Google's looking to add more context to its Search results, in order to mitigate ... [read more]
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4 {{ upvoteCount | shortNum }} LinkedIn just added new templates for posts to facilitate more creative updates
A new article on Social Media Today reports that LinkedIn continues to add new ways to help creators maximise engagement in the app, this time via a new templates option ... [read more]
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4 {{ upvoteCount | shortNum }} Wanna know how much Instagram selects recommended posts to highlight in user home feeds?
A new article on Social Media Today reports that if you're looking to get a better handle on how Instagram's feed algorithms work, you can optimise your content approach accordingly. ... [read more]
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14 {{ upvoteCount | shortNum }} There's something you really ought to know: TikTok is what younger audiences are using to search
A new article on Social Media Today asks if TikTok could really become a really competitor in the web search and discovery - and move into Google's territory. Seem far-fetched ... [read more]
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4 {{ upvoteCount | shortNum }} Wondering how Snapchat+ is doing?
A new article on Social Media Today reports that, while not everyone believed the service would be a success, it's actually going OK. As many of you will be very ... [read more]
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11 {{ upvoteCount | shortNum }} Spammy New Users on Website
I have a site, which all of a sudden is getting a lot of new users registering via the newsletter subscribe form on the site. The users emails are all ... [read more]
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41 {{ upvoteCount | shortNum }} Hi-ticket and low-ticket
I was asked recently by a friend on how to start his online marketing journey. Thinking about the offer, when I started my IM journey I chose to sell low-ticket ... [read more]
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7 {{ upvoteCount | shortNum }} How do you avoid an email automation breakdown?
A new article on Martech.org reports that it's as simple as making sure your marketing automations build in exclusions for people who don't receive a follow-up message. If it has, ... [read more]
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1 {{ upvoteCount | shortNum }} What is customer journey orchestration and how does it work?
A new article on Martech.org reports on what it calls the goals and core capabilities of customer journey orchestration solutions. Great customer experiences are easier to imagine than to actually ... [read more]
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1 {{ upvoteCount | shortNum }} Looking to join a webinar? Here are four proven methods to maximise your marketing efforts
Martech.org says you can learn how to change the way your work gets done. It's commonly accepted that some marketers hate "process" and that great ideas can't conform to rigid ... [read more]
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2 {{ upvoteCount | shortNum }} Want to know how work management tools connect marketing teams and processes?
A new article on Martech.org reports that vendors are now creating market-centric work management systems. Work management tools have become an efficient way for marketers to complete tasks and collaborate ... [read more]
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6 {{ upvoteCount | shortNum }} How do you find and understand the conversion rates of your Amazon products?
A new article on Search Engine Journal offers some great advice about options other than expensive, often inaccurate paid-for solutions. As competition has grown over the last few years, it ... [read more]
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1 {{ upvoteCount | shortNum }} YouTube Reduces Length Of Copyright Dispute Process
A new article on Search Engine Journal reports on YouTube's announcement of several updates to improve the copyright dispute and appeal process. YouTube is shortening the length of the copyright ... [read more]
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33 {{ upvoteCount | shortNum }} Are fake reviews unfair? Amazon just launched legal actions against fake review groups on Facebook
A new article on Social Media Today reports that while online commerce continues to rise, some of the key challenges in providing transparency, and maintaining consumer trust have become more ... [read more]
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11 {{ upvoteCount | shortNum }} Elon Musk and Twitter: I want to know what you think happens next?
A new article on Social Media Today revisits the Musk/Twitter drama. I mean, Elon Musk and Twitter. What a saga, right? We all know Musk moved to terminate his $44 ... [read more]
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4 {{ upvoteCount | shortNum }} YouTube TV just reached 5 million subscribers
A new article on Social Media Today reports that YouTube has just announced a new milestone for YouTube TV. I've heard mixed reviews about it, but the latest news is ... [read more]
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1 {{ upvoteCount | shortNum }} Planning a campaign? Reddit just published its 2022 holiday marketing guide
A new article on Social Media Today reports that Reddit has just published a new guide to help advertisers utilize Reddit ads in their strategies, and it also provides some ... [read more]
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1 {{ upvoteCount | shortNum }} Are you a YouTube marketer? They're launching text markup in descriptions, plus new loyalty badges
A new article on Social Media Today reports on a relatively small change that could potentially make a massive difference for some marketers out there. In an interesting new YouTube ... [read more]
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1 {{ upvoteCount | shortNum }} Five CMO tips to transform marketing operations from killer to dream fulfiller
The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Where your technology expenditures top marketing budgets, ensuring your marketing ... [read more]
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2 {{ upvoteCount | shortNum }} Measure your SEO success with these 11 KPIs
Optimizing your eCommerce site can be daunting, but your long-term goals for increasing revenue are important, so it's essential to have shorter-term, incremental goals to build visibility in Search, ... [read more]