Pay Per Click/Search Engine Marketing (PPC/SEM)

Please see the following guides to our community: Warrior Forum Rules & Etiquette for Posting WSO Marketplace Rules List of the best all in one, knowledge compendium threads You are ... [read more]

I am wanting to try my hand at freelancing as a digital marketer, specifically for Google Ads (and Facebook). For more than a decade, I have been working for a ... [read more]

Google's search ad spend in the US increased by 17% YoY in Q1 2024. Click growth, however, slowed down with a 4% YoY rate (8% in Q4 2023). Chime in.

Besides optimizing titles, description, UX, .... what are somethings people have found that the algorithm favors. Maybe there is a minimum spend that a company needs to spend in a ... [read more]

I'm sure you've clicked on a "brand's" ad, but ended up on a website you weren't expecting. This happened to me loads of times. I'm sure this happened to ... [read more]

At this point, AI should already be able to generate its own "thoughts and words" based on what they've learned from human input without relying on scraping data for generative ... [read more]

Hi everyone! I wanted to discuss the topic of running ads in Telegram Ads. How do you run them - by interest or by manually selecting channels? Automatic selection is ... [read more]

I haven't been on here for a while .. I also just started running ads gain on FB / IG. From my understanding, specific locations / Cities who are targeted ... [read more]

Hi folks, I would really appreciate some advice from some veterans here I'm running B2B ads for SAAS to try and get users to try our software for free. One ... [read more]

If you're still using Google Universal Analytics, now is the time to migrate to GA4 and complete a full historical data export before March. Failure to take action before March ... [read more]

Upgrading your keyword research can help boost your search results by ensuring that you are targeting the most relevant and effective keywords for your business or website. Here are ... [read more]

Hello everyone, I'm relatively new to the world of IPTV, and I'm currently facing a challenge with launching a Google Ads (Adwords) campaign for my website. The primary issue I'm ... [read more]

Hi everyone. I'm interested in creating a remarketing campaign on Facebook Ads. Studies have shown that cold traffic converts at a very low rate (about 1%). The Rule of 7 ... [read more]

1. Keyword expansion and refinement 2. Ad copy A/B testing 3. Landing page optimisation (this is ubiquitous, but a must) 4. Audience targeting and segmentation 5. Ad schedule and geo-targeting ... [read more]

As a PPC marketer, migrating to GA4 is a love-and-hate affair. And as much as I hate migrating to GA4 from Universal Analytics, change is inevitable. Nevertheless, here are 5 ... [read more]

The IT giant just signed a deal with the eponymous social media platform to serve sponsored links in Snap's My AI. The screenshot above is a demo of how ... [read more]

If you're in the know, Google has automatically started migrating advertising conversion tracking from Google UA to GA4, which then confused advertisers. While the search engine giant intended to ease ... [read more]

Hi, I couldn't find the device menu anywhere in Google ads. Can anyone please tell me how to adjust this setting? Thanks.

Looking to monetize a few sites. Any thoughts on this? Yes I searched Google and even talked to Bard. I'm looking for personal experience please. Rick

Hello there, fellow ad enthusiasts! I'm pretty new to the gang, and I've been running Meta ads for nutra products for a bit now. But I've hit a bit of ... [read more]

Are s2s links easy to detect? I'm looking at some affiliate programs that have regular tracking links and offer s2s separately and I'm wondering if I saw 2 affiliate sites, ... [read more]

As a marketer, it's more crucial than ever to reconsider your company's digital strategy in light of the current economic climate (and the budget cuts that will follow). But ... [read more]

Google just rolled out new updates to the Auto ads settings panel. This will make it simpler for customers to distinguish between different ad formats. These are the updates: The ... [read more]

Hello there, Thanks for taking a moment to check out my thread. I've dabbled in Facebook advertising in the past, and I'm trying to get back into it in a ... [read more]

Creating a landing page that converts well is essential for any PPC campaign. Here are some tips to help you create a landing page that drives results. Keep it ... [read more]

Good Morning Everyone: I am writing this post in an effort to get some help with a direction for marketing for my new product. I am an instructional coach by ... [read more]

Hi everyone, I've been away from AM since 2016. I found my old notes and a bunch of accounts and passwords - one of which is Zeropark. Turns out I ... [read more]

A new ad product that enables businesses to contact users from a more prominent spot within the mobile app is presently undergoing alpha testing on Pinterest. The "Premiere Spotlight" ad, ... [read more]

A new article on Search Engine Journal reports that there are persistent claims that title tags are a strongly weighted ranking factor. But are these claims overblown? An association between ... [read more]

Every website should be speed optimized. Google also values page load times and user experience. You can conduct a site audit to obtain a performance report on the technical speed ... [read more]

Your website requires traffic, and the more the merrier. To do so, you must be highly rated in search engine results. How do you go about doing that? Of ... [read more]

Hi all, I'm running push ads to a COD product. I'm using Bemob as my tracker. According to my affiliate network backend, I got 2 sales today. The problem: Bemob ... [read more]

Users no longer have access to specific podcast episodes straight from the search results page thanks to Google. According to a Google spokeswoman, the modification was made to enhance ... [read more]

A new article on Search Engine Journal reports that Google determines rankings by many factors, but are crawl errors and crawl budgets one of them? Crawling is the first step ... [read more]

Hey guys! I used to arbitrage more than 10 years ago! After a moment, it stopped working so I just stopped caring. A few days ago, I reconnected to the ... [read more]

A great article on Search Engine Journal shows that you can put your business on the map and secure more customers. Just follow these top ten tips to become more ... [read more]

A new article on Search Engine Journal reports that you should make time to review Google ad extensions on a regular basis to ensure you're taking advantage of all available ... [read more]

Testing responsive search advertising (RSA) may be both challenging and lucrative. Many advertisers and marketers were dismayed when Google abandoned the extended text ad (ETA). However, the prospects for ... [read more]

A new article on Search Engine Journal reports that Google just answered a question about targeting keywords with no search volume. This happened in a recent Google office hours hangout, ... [read more]

A new article on Social Media Today reports that Google has announced some new updates to Ads Manager that will better enable advertisers to take a broader view of their ... [read more]

Hello all - I believe i have the basics of a plan and i would like some thoughts on it 1. i have carried my my kw research against my ... [read more]

Yes. It's another article on topical authority. This one reports that topical authority will increase rankings and improve organic traffic, which is undoubtedly true. But will these tips work? I'm ... [read more]

Hi, Last few days I got unwanted traffic from direct. I have done some research those traffic are came on particular URL format twclid=2-q6g5fi9yptx24zy6p3lt9m10 . Now I guess user are ... [read more]

Please see the following guides to our community: Warrior Forum Rules & Etiquette for Posting WSO Marketplace Rules List of the best all in one, knowledge compendium threads You are ... [read more]

Hey all, I'm reaching out to my fellow marketers that run Facebook ads for a piece of your mind. How would you tackle the following situation? I run ads for ... [read more]

Hello warriors, My company is planning to start some promotion campaigns via google AdWords and FB ads. However, we don't have any concepts of budget setting. I am a new ... [read more]

Hiya I'm thinking of creating a google ads campaign where i create perhaps 200 ads - each of which will only include one keyword. (skags i believe is the term ... [read more]

I have used Bidvertiser before but I have not experienced good results there. My ROI was pretty poor. I want to know whether Bidvertiser gives any good results for online ... [read more]

Hi, I created a new Google Ads performance max campaign for all products for the e-commerce company I work for. The new Pmax campaign had been generating far less revenue ... [read more]

Objective, get more traffic to telegram If i do google ads / FB ads, can i paste my telegroup URL not webstie? is that appropriated ?

PPC is not always my strong hand. What are the mistakes that I should avoid.

A new article on Search Engine Journal reports that a new report offers fresh data about PPC jobs and salaries, revealing what professionals are earning around the world. A worldwide ... [read more]

I've had some fantastic advice on the web but wanted to open this question to the whole community. One thing that is still puzzling me is targeting. I'm led to ... [read more]

A new article on Search Engine Land reports that brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can ... [read more]

A new article on Search Engine Journal reports on Fast Simon for Shopify integration and provides some handy tips for handling challenges in rendering, crawling, and pagination. Clearly, Shopify is ... [read more]

High intent keywords Expensive clicks A lot of competition so I know it is working. So far I have spent 6 times the payout and no conversions. So what do ... [read more]

A new article on Search Engine Land says you can use these tools to quantify unknowns and real-life scenarios. Have you ever found yourself in the room with an executive ... [read more]