YouTube Analytics is getting five updates designed to give creators access to more data on how users engage with their channel’s content
Here’s a rundown of each update.
Membership Metrics
An update membership metrics in YouTube Analytics gives creators the data they’ve been asking for, which is how memberships evolve over time.
Membership metrics will now report on which videos helped a channel gain (or lose) more members than usual. In addition, the enhanced membership data will indicate whether it helps to remind users to become paying members.
More Data on Mobile
Another update to YouTube Analytics involves two cards that were previously only available on desktop.
Those are' other channels your audience watches' and 'other videos your audience watches' cards. This data is now available in YouTube Analytics on mobile.
Video Performance Insights
An update to the video overview page in YouTube Analytics on desktop provides a clearer, more visible explanation of video performance.
Revenue Changes
YouTube Analytics is adding more insights relative to revenue changes. If revenue goes up or down due to a channel's audience shifting to a higher or lower CPM country, YouTube will now call that out.
This is helpful information when diagnosing when revenue has changed from one month to another. If a channel's revenue goes down because more of its audience is coming from a lower CPM country, at least the creator knows they're not necessarily producing worse content.
YouTube Posts Insights
