"Will they/won't they?" "Recession chatter has marketers running the figures on their 2023 budgets and wondering, "How can we continue to acquire new clients while keeping the ones we ... [read more]
Is TikTok in your Christmas marketing strategy? TikTok has released a new 17-page holiday marketing guide today, which includes an overview of important engagement numbers surrounding seasonal events, insights into ... [read more]
Alphabet's stock is plummeting after the company's latest earnings report revealed the worst quarter for sales growth in almost a decade. Aside from one month during the pandemic, Google's ... [read more]
Google is introducing new shopping help features just in time for the holidays, which will be beneficial to customers but may have substantial ramifications for online shops, particularly in terms ... [read more]
Pinterest has taken the next step in its developing video content strategy by announcing a new relationship with The Louvre, which will allow users to experience the famous art exhibition ... [read more]
YouTube has announced a number of aesthetic and UI modifications designed to make the app seem "cleaner, more alive," and easier to use for a variety of purposes. The most ... [read more]
LinkedIn has revealed new features to combat fraud and spammers, such as new insights into when a profile was created, new tools to detect AI-generated profile photos, and warnings to ... [read more]
Twitter has launched another Spotlight module for Professional Profiles, allowing pro users to showcase a Twitter community on their main app display. Professional accounts, as seen in this example, may ... [read more]
What a surprise: LinkedIn has once again reported'record engagement' in its parent firm Microsoft's latest earnings report. That's positive for LinkedIn, which has seen sustained gains in in-app activity - ... [read more]
Google has unveiled additional online literacy aspects for European users, including an extension of its 'About this result' info panels in Search and a new digital education effort in collaboration ... [read more]
This Christmas season, Meta is trying to help advertisers reach more prospective consumers with the debut of Advantage+ shopping campaigns, which depend on automation to discover the correct demographics for ... [read more]
Following a disastrous earnings report in which Meta informed the market that its net income was at its lowest level since 2019 in the most recent quarter, owing largely ... [read more]
TikTok is introducing a new education program for marketers called 'TikTok Academy,' which offers free video classes on how to utilize TikTok for marketing, as well as research data and ... [read more]
"Content is king." At least, it is one interpretation of the adage that every website owner follows. However, in the ever-changing environment of content marketing, content distribution is a ... [read more]
Testing responsive search advertising (RSA) may be both challenging and lucrative. Many advertisers and marketers were dismayed when Google abandoned the extended text ad (ETA). However, the prospects for ... [read more]
Google announced its participation in the Voice Accessibility Project to assist in the development of sophisticated speech recognition systems that can meet the demands of persons with impaired speech. ... [read more]
Google informs publishers that shop visits data will no longer be reported in Google Analytics. Data generation will cease at the end of October, although past data will remain ... [read more]
Make your report comprehensive for local business clients. Here's how to set up your SEO reports to help local clients. [read more]
It's no secret that video content rules social media. TikTok has established a standard for entertaining, fascinating, and, most importantly, engaging video content. As a result, other platforms are emphasising ... [read more]
LinkedIn has detailed its most recent set of Company Page improvements, the majority of which had already been previewed in some form but are now being carried out more broadly. ... [read more]
LinkedIn has introduced new ad capabilities to help you enhance your LinkedIn campaigns, such as Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ... [read more]
Halloween is up in a few days (10/31), and if you're planning a themed campaign to coincide with the holiday, it's important noting the top Halloween trends of the year ... [read more]
Instagram has increased access to a new option that allows select business profiles to post numerous links to their IG profile, as a tool to assist broaden their business-building potential ... [read more]
About time. Twitter has officially started the first stage of the rollout of its new tweet editing tool, with Twitter Blue members in Canada, Australia, and New Zealand now allowed ... [read more]
Meta views Reels as the "future of video" on its platforms, with short-form content interaction being one of the only positive growth patterns across its applications at the moment. It's ... [read more]
Wawa has increased its social media presence in recent years, gaining 2.6 million followers and 2.5 million monthly engagements across all platforms. The firm got there by providing a ... [read more]
Here are the video specifications, tools, and fundamental Reels features that any creator may use as a reference or learning aid while making Instagram Reels.
Looking to flesh out your Instagram strategy for the Christmas season? While TikTok has stolen some of its thunder, and there is some confusion surrounding Instagram's broader aim to ... [read more]
Looking to revamp your social media marketing strategy and put in place a more effective system to keep your performance up? This infographic provides a handy overview of an efficient ... [read more]
Imagine for a moment that you are a 25 year old single male. You enjoy comic books, chess, and playing pool. You are actively looking for a girlfriend. A friend ... [read more]
Hi, everybody, I'm new to the forums, I'm glad to post something here as I know this forum is really valuable
Hi, hello everyone, a while ago I built a website on Shopify, a few days after I built it I decided to move to WordPress, so I transferred all the ... [read more]
Hello fellow marketers,I'm a blogger with mid-range level of experience. just really needing some guidance on what direction to go in with a website that is 5+ years old (registered ... [read more]
A new article on Social Media Today reports that, as it continues to search for new ways to maintain relevance in the lives of its users, Instagram is experimenting with ... [read more]
A new article on Social Media Today reports that TikTok continues to work to reassure western goverments that it's not beholden to the CCP, with the company close to establishing ... [read more]
You can use this step-by-step guide to navigate TikTok Analytics and discover how to interpret the data to help grow your audience. The first thing to know is that you ... [read more]
In the last decade or so, the concept of "fake news" has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who ... [read more]
You may think that creating content is easy, but continuously generating new posts can be difficult. So, how do you create compelling social media content? Here's a few ideas. Less ... [read more]
A new article on Social Media Today reports that Reddit has released a new research report which looks at how the platform facilitates community engagement, and the importance of such ... [read more]
GA4 isn't yet ready to be your main analytics tool, so you need to start practicing with it now. [read more]
A new article on Search Engine Journal reports that TikTok marketing can seem intimidating, especially if you're not used to short-form video. To get started, run ads smoothly with this ... [read more]
These five tips on Social Media Today are a decent start, but what are your own hints and tricks for making the most of holiday shoppers? Hit me up! Ensure ... [read more]
An article on Search Engine Journal says you shouldn't miss out on sales because your site wasn't optimised for voice search. Luckily, you can learn the best practices and get ... [read more]
A new article on Search Engine Journal reports that if you want your business to thrive online, content creation is the name of the game. If you want your business ... [read more]
A new article on Search Engine Journal reports that there are persistent claims that title tags are a strongly weighted ranking factor. But are these claims overblown? An association between ... [read more]
A new article on Social Media Today reports that if you're looking to up your Twitter game as we head into the holiday shopping season, while it may not have ... [read more]
Is it possible to just go back to the way things were before COVID-19? Or, are the transformations permanent? When pandemic restrictions went into effect, marketers shifted all of ... [read more]
An author on Martech.org says that consumers don't see value of sharing data and marketers want a "one size fits all" privacy law, the IAB finds. The writer claims marketing ... [read more]
A new article on Social Media Today reports that YouTube is looking to help advertisers align with evolving video consumption trends by testing out a new process that automatically reformats ... [read more]
A new article on Martech.org reports that AI-powered causal analytics provides an alternative to A/B testing. Marketers use any number of data points to inform the recommendations they make to ... [read more]
A new article on Social Media Today reports that Google has announced some new updates to Ads Manager that will better enable advertisers to take a broader view of their ... [read more]
A new article on Social Media Today reports that Meta has confirmed that it will be scaling back its NPE - or 'New Product Experimentation' team - which had been ... [read more]
A new report on Martech.org seems to show buyers shifting away from vendor interactions as vendor trust wanes. Apparently, B2B decision-makers in the market for software, including marketing technology solutions, ... [read more]
A new article on Social Media Today reports that Snapchat has announced some new features to enhance in-app engagement, while it's also now making its web-based platform available to all ... [read more]
A new article on Search Engine Journal reports that Apple is reportedly unveiling new ad inventory spots before the end of this year. The new spots open up additional advertising ... [read more]
A new article on Search Engine Journal reports that Google just answered a question about targeting keywords with no search volume. This happened in a recent Google office hours hangout, ... [read more]