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I was asked recently by a friend on how to start his online marketing journey. Thinking about the offer, when I started my IM journey I chose to sell low-ticket ... [read more]

A new article on Martech.org reports that it's as simple as making sure your marketing automations build in exclusions for people who don't receive a follow-up message. If it has, ... [read more]

A new article on Martech.org reports on what it calls the goals and core capabilities of customer journey orchestration solutions. Great customer experiences are easier to imagine than to actually ... [read more]

Martech.org says you can learn how to change the way your work gets done. It's commonly accepted that some marketers hate "process" and that great ideas can't conform to rigid ... [read more]

A new article on Martech.org reports that vendors are now creating market-centric work management systems. Work management tools have become an efficient way for marketers to complete tasks and collaborate ... [read more]

A new article on Search Engine Journal offers some great advice about options other than expensive, often inaccurate paid-for solutions. As competition has grown over the last few years, it ... [read more]

A new article on Search Engine Journal reports on YouTube's announcement of several updates to improve the copyright dispute and appeal process. YouTube is shortening the length of the copyright ... [read more]

A new article on Social Media Today reports that while online commerce continues to rise, some of the key challenges in providing transparency, and maintaining consumer trust have become more ... [read more]

A new article on Social Media Today revisits the Musk/Twitter drama. I mean, Elon Musk and Twitter. What a saga, right? We all know Musk moved to terminate his $44 ... [read more]

A new article on Social Media Today reports that YouTube has just announced a new milestone for YouTube TV. I've heard mixed reviews about it, but the latest news is ... [read more]

A new article on Social Media Today reports that Reddit has just published a new guide to help advertisers utilize Reddit ads in their strategies, and it also provides some ... [read more]

A new article on Social Media Today reports on a relatively small change that could potentially make a massive difference for some marketers out there. In an interesting new YouTube ... [read more]

The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Where your technology expenditures top marketing budgets, ensuring your marketing ... [read more]

Read this first: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4635443/ OK. According to the science they can't quite pin down what causes curiosity. They found curiosity to be something found in worms and humans. This is ... [read more]

Lately, lots of websites have been dealing with fluctuating search referral traffic, as Google continues to refine and improve its SERP rankings based on whatever they believe will provide the ... [read more]

I have a situation where one or more of my websites pages shows as being indexed in Google Search Console and in any search using (site that I do, but ... [read more]

A new article on Social Media Today reports that Google has announced a range of SMB support tools and offers to help small organizations maximize their opportunities to stand out ... [read more]

A couple weeks ago I talked about Snapchat exploring a new potential monetization pathway, via a new subscription service called 'Snapchat+' which would give users access to new a range ... [read more]

A new article on Martech.org reports that while the B2B buying process has gone primarily digital - most B2B sellers and teams have not. The author notes that marketers play ... [read more]

A new article on Adweek reports that this year's Grand Prix winners took storytelling and stigma-shattering to ambitious heights, with Apple offering a nine-minute epic. The Cannes Lions International Festival ... [read more]

A new article on Social Media Today reports that LinkedIn has published the second edition of its 'Big Thinking' digital magazine, which includes a range of interviews, insights, tips and ... [read more]

This article on Adweek advocates that brands need a community-first approach to advertising. Do you agree or disagree? I'd be interested in your thoughts on this, and I think it's ... [read more]

A great article on Search Engine Journal shows that you can put your business on the map and secure more customers. Just follow these top ten tips to become more ... [read more]

An interesting article on Search Engine Journal says that if you're looking for a CMS for your own or client websites, a new report outlines which content management systems are ... [read more]

An article on Social Media Today reports that Twitter has just rolled out another set of Spaces updates, including permanent recordings (as opposed to them deleting after 30 days), the ... [read more]

A new article on Martech.org reports participants gave native video ads a 59% favourable rating, compared to 50% for social. I think that's a very striking piece of information, and ... [read more]

A new article on Search Engine Journal says that you can get your content the respect it richly deserves by making sure you include thirteen essential blog post elements. Now ... [read more]

A new article on Social Media Today reports that Snapchat is exploring a new potential monetization pathway, via a new subscription service called 'Snapchat+' which would give users access to ... [read more]

A new article on Social Media Today reports that, looking to advance its ad offerings and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide ... [read more]

A new article on Social Media Today reports that Meta is launching a new Community Feedback Policy in the US, which will provide more specific parameters on what's allowed within ... [read more]

A new article on Social Media Today reports that LinkedIn is looking to provide more engagement options in order to build on its record levels of user activity, with new ... [read more]

A new article on Search Engine Journal reports that Google is cracking down on financial fraud in ads by expanding its verification program to more countries. Google is expanding its ... [read more]

A new article on Martech.org reports that emails with personalized subject lines achieve considerably lower open rates, at only 18.79%, compared with more than 22% for than generic ones. Email ... [read more]

If you've never considered it, a new article on Martech.org offers some valuable advice on finding the right solution for your unique requirements. The main purpose of a customer data ... [read more]

A new article on Social Media Today reports that Twitter has conducted new research into the effectiveness of its warning prompts on potentially offensive tweet replies, which it first rolled ... [read more]

A new article on Martech.org provides some questions to ask in order to determine if your organisation can benefit form this software adoption. Deciding whether your company needs an enterprise-level ... [read more]

A new article on Martech.org says here's why the metaverse is not just for consumer marketing anymore. While many big brands test virtual storefronts, NFT drops and other metaverse activations, ... [read more]

A new article on Martech.org reports that using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Search Engine ... [read more]

A new article on Search Engine Journal reports that Wordpress is tackling the issue head on with a plugin checker. WordPress recently announced a proposal to take a more proactive ... [read more]

A new article on Search Engine Journal reports that email marketing can do more than help you find and engage with new customers. It can also improve your search engine ... [read more]

A new article on Search Engine Journal says it's possible it was build with one of these seven landing pages builders. You can't drive sales if your landing pages don't ... [read more]

A new article on Social Media Today thinks that TikTok has transformed the social media landscape, with many of the app's key features becoming so popular that they've forced every ... [read more]

TikTok is launching a new initiative that will help small businesses learn tips and tricks on maximising their success on the platform. The free programme is called 'Follow Me', ... [read more]

A new article on Social Media Today reports that Elon Musk has (unsurprising, IMO) filed filed a motion with the SEC to terminate his $44 billion takeover of Twitter, based ... [read more]

Hello, I'm new here, I'm looking for some guidance on which skills would be helpful for me to learn today, that will help me generate a respectful amount of income ... [read more]

Gen Z consumers are increasingly looking to spend with brands that take a stand on social issues, with social media platforms providing a means for businesses to connect with their ... [read more]

Twitter's carousel ads are an engaging and enticing format that captures attention in-stream through variable images and text. Carousel ads have always been one of the better performing Twitter ad ... [read more]

A new article on Social Media Today reports that according to a new Pew Research study, incorporating responses from over 11,500 journalists based in the US, Twitter is by far ... [read more]

A new article on Social Media Today reports that Facebook is kicking off a new push on groups, including a new, dedicated notifications space for groups in the sidebar of ... [read more]

& how do we know this? Hey, bcs I sittin' on a whole bunch of killah CONTENT rn. Frankly, it will revolutionize your very existence till'n you squirtin' all kindsa ... [read more]

TikTok has added some new tools to help users track and manage the time they spend in the app, with break reminders to limit the endless scrolling in feed, and ... [read more]

Amid rising costs, and a tightening economy, Meta has announced some significant changes to its product roadmap, with several of its hardware projects either being put on hold or delayed ... [read more]

The eponymous professional social network has launched a new ad campaign which aims to highlight the power of community on the platform, and how that can help to guide users ... [read more]

http://www.youtube.com/watch?v=kA8SdL9AcRs