YouTube rolls out design changes and updates
YouTube has announced a number of aesthetic and UI modifications designed to make the app seem "cleaner, more alive," and easier to use for a variety of purposes. The most ... [read more]
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1 {{ upvoteCount | shortNum }} LinkedIn rolls out new security features
LinkedIn has revealed new features to combat fraud and spammers, such as new insights into when a profile was created, new tools to detect AI-generated profile photos, and warnings to ... [read more]
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4 {{ upvoteCount | shortNum }} Twitter rolls out new 'Communities' for Professional profiles
Twitter has launched another Spotlight module for Professional Profiles, allowing pro users to showcase a Twitter community on their main app display. Professional accounts, as seen in this example, may ... [read more]
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1 {{ upvoteCount | shortNum }} For the umpteenth time, LinkedIn reports 'record engagement' in latest performance update
What a surprise: LinkedIn has once again reported'record engagement' in its parent firm Microsoft's latest earnings report. That's positive for LinkedIn, which has seen sustained gains in in-app activity - ... [read more]
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2 {{ upvoteCount | shortNum }} Google rolls out 'About This Result' to EU
Google has unveiled additional online literacy aspects for European users, including an extension of its 'About this result' info panels in Search and a new digital education effort in collaboration ... [read more]
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2 {{ upvoteCount | shortNum }} Advantage+ shopping campaign is rolled out
This Christmas season, Meta is trying to help advertisers reach more prospective consumers with the debut of Advantage+ shopping campaigns, which depend on automation to discover the correct demographics for ... [read more]
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2 {{ upvoteCount | shortNum }} Meta shares key focus areas after a subpar earnings report
Following a disastrous earnings report in which Meta informed the market that its net income was at its lowest level since 2019 in the most recent quarter, owing largely ... [read more]
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3 {{ upvoteCount | shortNum }} TikTok Academy is launched
TikTok is introducing a new education program for marketers called 'TikTok Academy,' which offers free video classes on how to utilize TikTok for marketing, as well as research data and ... [read more]
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11 {{ upvoteCount | shortNum }} 5 content marketing platforms we recommend
"Content is king." At least, it is one interpretation of the adage that every website owner follows. However, in the ever-changing environment of content marketing, content distribution is a ... [read more]
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1 {{ upvoteCount | shortNum }} Here are three experiments you can run for responsive search ads
Testing responsive search advertising (RSA) may be both challenging and lucrative. Many advertisers and marketers were dismayed when Google abandoned the extended text ad (ETA). However, the prospects for ... [read more]
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1 {{ upvoteCount | shortNum }} Google, Apple, Meta, Amazon, and Microsoft will collab to improve voice recognition
Google announced its participation in the Voice Accessibility Project to assist in the development of sophisticated speech recognition systems that can meet the demands of persons with impaired speech. ... [read more]
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2 {{ upvoteCount | shortNum }} Google Analytics will discontinue reporting of store visits
Google informs publishers that shop visits data will no longer be reported in Google Analytics. Data generation will cease at the end of October, although past data will remain ... [read more]
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2 {{ upvoteCount | shortNum }} 5 tips for better local SEO reporting
Reporting is one area where many firms fall short, particularly in local SEO. Unlike corporate and worldwide firms with C-level executives and stockholders, many small businesses are primarily interested ... [read more]
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3 {{ upvoteCount | shortNum }} Posting Instagram Reels helps brands drive higher reach and engagement
It's no secret that video content rules social media. TikTok has established a standard for entertaining, fascinating, and, most importantly, engaging video content. As a result, other platforms are emphasising ... [read more]
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1 {{ upvoteCount | shortNum }} LinkedIn adds new features for Company Pages
LinkedIn has detailed its most recent set of Company Page improvements, the majority of which had already been previewed in some form but are now being carried out more broadly. ... [read more]
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1 {{ upvoteCount | shortNum }} LinkedIn rolling out 'Document Ads' and other new ad tools
LinkedIn has introduced new ad capabilities to help you enhance your LinkedIn campaigns, such as Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ... [read more]
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5 {{ upvoteCount | shortNum }} What are the top costume themes and trends for this year's Halloween?
Halloween is up in a few days (10/31), and if you're planning a themed campaign to coincide with the holiday, it's important noting the top Halloween trends of the year ... [read more]
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9 {{ upvoteCount | shortNum }} Instagram creators will soon have multiple links in their bios
Instagram has increased access to a new option that allows select business profiles to post numerous links to their IG profile, as a tool to assist broaden their business-building potential ... [read more]
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2 {{ upvoteCount | shortNum }} Twitter rolls out the first stage in tweet editing
About time. Twitter has officially started the first stage of the rollout of its new tweet editing tool, with Twitter Blue members in Canada, Australia, and New Zealand now allowed ... [read more]
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2 {{ upvoteCount | shortNum }} Meta has new ad options for Facebook Reels
Meta views Reels as the "future of video" on its platforms, with short-form content interaction being one of the only positive growth patterns across its applications at the moment. It's ... [read more]
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1 {{ upvoteCount | shortNum }} A c-store chain gained 2.6M social media followers
Wawa has increased its social media presence in recent years, gaining 2.6 million followers and 2.5 million monthly engagements across all platforms. The firm got there by providing a ... [read more]
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1 {{ upvoteCount | shortNum }} Visual guide for creating Instagram Reels
Here are the video specifications, tools, and fundamental Reels features that any creator may use as a reference or learning aid while making Instagram Reels.
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6 {{ upvoteCount | shortNum }} 5 tips to help maximise your Instagram presence this holiday
Looking to flesh out your Instagram strategy for the Christmas season? While TikTok has stolen some of its thunder, and there is some confusion surrounding Instagram's broader aim to ... [read more]
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3 {{ upvoteCount | shortNum }} Keeping your social media marketing strategy on track
Looking to revamp your social media marketing strategy and put in place a more effective system to keep your performance up? This infographic provides a handy overview of an efficient ... [read more]
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56 {{ upvoteCount | shortNum }} I need your opinion on an analogy
Imagine for a moment that you are a 25 year old single male. You enjoy comic books, chess, and playing pool. You are actively looking for a girlfriend. A friend ... [read more]
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6 {{ upvoteCount | shortNum }} welcome me to the forums
Hi, everybody, I'm new to the forums, I'm glad to post something here as I know this forum is really valuable
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12 {{ upvoteCount | shortNum }} I moved my site from Shopify to WordPress
Hi, hello everyone, a while ago I built a website on Shopify, a few days after I built it I decided to move to WordPress, so I transferred all the ... [read more]
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16 {{ upvoteCount | shortNum }} Advice needed: What to do with a 5 year old blog that has flatlined?
Hello fellow marketers,I'm a blogger with mid-range level of experience. just really needing some guidance on what direction to go in with a website that is 5+ years old (registered ... [read more]
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16 {{ upvoteCount | shortNum }} Instagram is testing a new way to use DMs as an alert option for new posts
A new article on Social Media Today reports that, as it continues to search for new ways to maintain relevance in the lives of its users, Instagram is experimenting with ... [read more]
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9 {{ upvoteCount | shortNum }} Apparently, TikTok could still face a ban in the US
A new article on Social Media Today reports that TikTok continues to work to reassure western goverments that it's not beholden to the CCP, with the company close to establishing ... [read more]
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6 {{ upvoteCount | shortNum }} A marketer's guide to TikTok Analytics
You can use this step-by-step guide to navigate TikTok Analytics and discover how to interpret the data to help grow your audience. The first thing to know is that you ... [read more]
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22 {{ upvoteCount | shortNum }} Fact-checking: Get your facts right
In the last decade or so, the concept of "fake news" has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who ... [read more]
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17 {{ upvoteCount | shortNum }} What are your tips for creating engaging social media content? Here's a few to get you started
You may think that creating content is easy, but continuously generating new posts can be difficult. So, how do you create compelling social media content? Here's a few ideas. Less ... [read more]
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3 {{ upvoteCount | shortNum }} Reddit highlights key engagement trends and brand opportunities in the app
A new article on Social Media Today reports that Reddit has released a new research report which looks at how the platform facilitates community engagement, and the importance of such ... [read more]
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3 {{ upvoteCount | shortNum }} Getting started with Google Analytics 4
The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We're here to help. ... [read more]
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3 {{ upvoteCount | shortNum }} TikTok Marketing 101: How to get started
A new article on Search Engine Journal reports that TikTok marketing can seem intimidating, especially if you're not used to short-form video. To get started, run ads smoothly with this ... [read more]
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6 {{ upvoteCount | shortNum }} What are your tips for maximising Facebook Marketing this holiday season?
These five tips on Social Media Today are a decent start, but what are your own hints and tricks for making the most of holiday shoppers? Hit me up! Ensure ... [read more]
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4 {{ upvoteCount | shortNum }} Voice search: What is it & how does it work?
An article on Search Engine Journal says you shouldn't miss out on sales because your site wasn't optimised for voice search. Luckily, you can learn the best practices and get ... [read more]
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8 {{ upvoteCount | shortNum }} How to quickly fill content gaps in your strategy
A new article on Search Engine Journal reports that if you want your business to thrive online, content creation is the name of the game. If you want your business ... [read more]
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19 {{ upvoteCount | shortNum }} What do you think? Are title tags a Google Ranking factor?
A new article on Search Engine Journal reports that there are persistent claims that title tags are a strongly weighted ranking factor. But are these claims overblown? An association between ... [read more]
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1 {{ upvoteCount | shortNum }} Give Me All Your Key Twitter Marketing Tips for Maximizing Your Holiday Sales Push!
A new article on Social Media Today reports that if you're looking to up your Twitter game as we head into the holiday shopping season, while it may not have ... [read more]
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2 {{ upvoteCount | shortNum }} Five things we learned since the pandemic
Is it possible to just go back to the way things were before COVID-19? Or, are the transformations permanent? When pandemic restrictions went into effect, marketers shifted all of ... [read more]
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11 {{ upvoteCount | shortNum }} Proliferating privacy laws, changes in data gathering worry marketers: IAB report
An author on Martech.org says that consumers don't see value of sharing data and marketers want a "one size fits all" privacy law, the IAB finds. The writer claims marketing ... [read more]
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6 {{ upvoteCount | shortNum }} YouTube adds new vertical video conversion elements as it leans into short-form videos
A new article on Social Media Today reports that YouTube is looking to help advertisers align with evolving video consumption trends by testing out a new process that automatically reformats ... [read more]
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3 {{ upvoteCount | shortNum }} Should you ditch A/B testing? Learn how to use AI to discover the causes behind customer actions
A new article on Martech.org reports that AI-powered causal analytics provides an alternative to A/B testing. Marketers use any number of data points to inform the recommendations they make to ... [read more]
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4 {{ upvoteCount | shortNum }} Google is adding more options to manage ad assets and extensions
A new article on Social Media Today reports that Google has announced some new updates to Ads Manager that will better enable advertisers to take a broader view of their ... [read more]
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1 {{ upvoteCount | shortNum }} Meta scales back NPE team as it looks to strengthen its short-form video approach
A new article on Social Media Today reports that Meta has confirmed that it will be scaling back its NPE - or 'New Product Experimentation' team - which had been ... [read more]
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2 {{ upvoteCount | shortNum }} Guess what: Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
A new report on Martech.org seems to show buyers shifting away from vendor interactions as vendor trust wanes. Apparently, B2B decision-makers in the market for software, including marketing technology solutions, ... [read more]
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2 {{ upvoteCount | shortNum }} Check out Snapchat's New Engagement Features
A new article on Social Media Today reports that Snapchat has announced some new features to enhance in-app engagement, while it's also now making its web-based platform available to all ... [read more]
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5 {{ upvoteCount | shortNum }} Heads-Up: New Apple Ads Spot Probably Available to Advertisers In Q4
A new article on Search Engine Journal reports that Apple is reportedly unveiling new ad inventory spots before the end of this year. The new spots open up additional advertising ... [read more]
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9 {{ upvoteCount | shortNum }} 'Zero Search Volume Keyword Targeting' sounds complicated, but...
A new article on Search Engine Journal reports that Google just answered a question about targeting keywords with no search volume. This happened in a recent Google office hours hangout, ... [read more]
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5 {{ upvoteCount | shortNum }} TikTok joins Instagram and Snapchat in blatantly ripping off BeReal features
A new article on Social Media Today reports that TikTok has announced a new feature called 'TikTok Now', which will prompt users to share a selfie, using the front and ... [read more]
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3 {{ upvoteCount | shortNum }} Does optimising the online experience for disabilities improve things for all customers?
According to Martech.org, 43% of people with disabilities abandoned an online purchase because of accessibility issues. Optimizing the online experience for disabilities improves it for all customers. What if I ... [read more]
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8 {{ upvoteCount | shortNum }} Do JavaScript redirects work for SEO?
A new article on Search Engine Journal explains how to implement Javascript redirects while mitigating as much risk as possible based on Google documentation. JavaScript redirects are one of the ... [read more]
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23 {{ upvoteCount | shortNum }} Wondering if your product is a great candidate for a video marketing strategy? This article could he
A new article on Search Engine Journal reports that good video SEO can improve your overall SEO strategy. I found this an interesting read, and I think it's going to ... [read more]
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18 {{ upvoteCount | shortNum }} What, do you think, is going to influence holiday shopping this year?
A new article on Martech.org reports that the holiday shopping season is getting longer -- particularly this year. Inflation means the longer you wait the more expensive things get and ... [read more]