How to create an Instagram content plan
Are your Instagram posts not bringing desired results?
Then maybe you need to think about reshaping your strategy and create a content plan.
Content plans can help guide how you release content to make sure you’re hitting certain goals and help your content perform better.
In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. You’ll also learn some helpful tips to help boost your content.
[B]Define your goal[/B] First thing you want to do is create your Instagram goal or goals.
What do you want to accomplish? Is it to grow your audience, drive more engagement, or generate sales?
Once you figure out your plan, you’ll be better prepared to tailor your content to meet those goals.
Then, you can set the key performance indicators (KPIs) to mark different points of analysis you want to observe along with your Instagram campaign.
After you select your goal and some KPIs, it’s beneficial to break down your goal into different milestones you would like to reach along the way.
[B]Plan your content calendar[/B] A content calendar is important because it’s your roadmap to guide your path, help you meet your goals, and set an end date for a campaign.
This way, you’ll know when you’ve met your goal and can readjust and analyze ways to improve your content strategy for your next campaign.
In addition, a content calendar can help keep ideas and campaigns organized, help you identify any content gaps, and help build consistency (which is critical for Instagram).
When creating your content plan for the month, quarter, or recent campaign, it’s helpful to plot out which days of the week you want to talk about what.
[B]Align your content with marketing initiatives[/B] If you already have some marketing initiatives, it’s the perfect time to incorporate them into your marketing campaign. For example, maybe you have a new product release.
Then, you can create a content series for that. Create a couple of posts teasing the release of the product, include a giveaway, have an influence to promote your product or a video with them using it, and market those benefits.
Events or holidays are another great way to get consumers engaged and turn more consumers into customers.
[B]Maintain a consistent theme and tone[/B] Creating a tone or brand guide can be an effective way to make sure you keep posts consistent. You also want to maintain a similar theme throughout your posts, including style, font, and colors.
For inspiration, you can look at your website, content, and logos to help create the proper tone and theme for your posts.
In addition, Instagram has the tools in stories that can help you get a color scheme that complements your brand.
You also want to think about the look of your content for both pictures and videos. Consider a consistent angle or filter to set the right tone and look for your content.
[B]Showcase your creativity[/B] IG is more than just a photo-sharing app. There are many different ways to create content for Instagram that can highlight your brand and increase engagement.
Let’s talk through them and share some tips on when to use them.
As you know, Instagram has pictures. Pictures are a great way to showcase products. It’s also great for sharing quotes, posing questions you answer in your image caption, or promoting deals or giveaways.
Videos are an excellent way to show sneak peeks of something coming up or create product teasers. You can also use videos for business BTS and show how to best use your product.
You can use Instagram Reels, or short videos, to showcase products, share stories, and grow your audience.
[B]Craft a compelling caption and CTA[/B] While it’s great to have high-quality pictures and engaging videos, the captions and call to action still matter.
If you hooked the consumer with your picture or video, you want to reel them in with your caption and CTA.
It’s essential to take time crafting the right CTA to ensure consumers follow your page, engage with your post, or purchase your product.
[B]Use the correct hashtag[/B] It’s also crucial to research and choose the right hashtags to ensure your posts reach the intended audience and some new ones that might be interested in your brand.
Hashtags allow your content to reach users beyond your profile’s following. As you create content for specific hashtags, note which posts perform particularly well.
That way, you can create future posts for specific hashtags that will increase your content’s visibility.
[B]Know the best time to post[/B] Planning posts ahead of time can help alleviate some stress of social media strategy.
You can use Meta Business Suites to schedule posts for Facebook and Instagram and set posts for a week or a couple of weeks.
If you’re unsure when to post, they have suggested days and times where analysis points to where you’ll get the most engagement and views.
It’s also beneficial to do some research specific to your industry to see the best time and day to make your posts.