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SEO is so turbulent, with tons of algorithm updates, and pretty much lots of uncertainty and anxiety about the path moving forward. And now's the time to put these seldom-used SEO research approaches. Competitor content gap analysis While many businesses analyze competitor keywords, fewer delve into identifying content gaps. By comparing your content to competitors' and identifying topics they cover but you don't, you can uncover valuable opportunities to create new content that fills those gaps and attracts relevant traffic. Semantic keyword research Rather than solely focusing on exact match keywords, delve into semantic keyword research. This involves identifying ...

Picture this: you're sending out emails left and right, but they're just not hitting the mark like you hoped. Your CTR is lower than what you'd normally expect, and you're starting to wonder if your emails are just disappearing into the void of cyberspace. Well, fret not! Here are 4 tips to levle up your email marketing design to make them stand out in the crowd. Eye-catching visuals Your email pops up in someone's inbox. What's gonna make 'em stop and actually click? Eye-catching visuals, my friend! Spice up those emails with killer graphics, vibrant colors, and snazzy images. ...

Businesses now use social media as an essential tool for communicating with customers, increasing brand awareness, and encouraging participation in the digital age. Paid and organic methods are the main tactics used by corporations to take advantage of social media. Every strategy has its own advantages and factors to take into account, thus it is crucial for organisations to understand how they differ and how to properly align these plans. Understanding paid social media Cost analysis Paid social media involves expenses, including creating ads, allocating campaign budgets, and securing ad placements. While this may demand a financial investment, it ...

Creating websites can sometimes be a hit-and-miss thing, especially for beginners. You'd want a website that has fast page load speeds, as well as mobile optimisation to make sure you're reaching mobile-inclined audiences. Here are a couple of things you need to understand. Create a website and content plan Create a clear plan before delving into the technical details. Establish your website's goals, identify your target market, and sketch out its content strategy. Maintain a simple, clutter-free layout while putting an emphasis on intuitive navigation. Pick a mobile-responsie design A lot website builders have responsive web design frameworks or ...

Marketers have lots in their plate; social media, paid search, content marketing, and of course email marketing. That being said, email marketing still remains one of the most effective and proven marketing channels for reaching out because it builds a direct relationship to your customers. But, just because it's effective doesn't mean the stats have good open, click, and conversion rates. Here's why you might be doing wrong. Neglecting mobile-friendliness It's already 2023, and everyone's glued to their phones. If your emails look wonky on mobile devices, you're asking for an "unsubscribe" party. Make those emails responsive so they're ...