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Its 2018 and your still clinging onto Niche research methods that are pre 2007 methods. It's going onto over 10 years now since Google placed BRANDS by default on page one of their search engine. In case you haven't heard about this, Google made a major change to their algorithm called Vincent's Change. The only major update that was not called an update. Ask anyone about any of the Google updates and they can just about name every Google Animal update that has been released in the past 10 years. But ask about Vincent's Change and it gets so silent ...

Backlinks. The backbone of any solid SEO campaign. But they're not all created equal are they? And SEO isn't the same as it was a couple years back. So what makes a good backlink in 2018? And more importantly, are you wasting your time and money on links that aren't really all that much worth getting? At HumanProofDesigns, we've seen our customers make a few mistakes with links over the years, so we decided to write this post. My goal today is to help you define the perfect backlink so you’re armed with the right knowledge to smash it in ...

John Wanamaker, the pioneer of modern marketing, once famously quipped "Half the money I spend on advertising is wasted; the trouble is I don't know which half." What would Mr. Wanamaker think if he could see the digital tracking mechanisms that we have at our disposal today? Savvy marketers can track astonishingly granular information about their ad campaigns and customers. (One of the most dramatic examples was that time Target knew a young woman was pregnant before her family did!) As marketers, we all know and love the tracking capabilities that digital campaigns offer. But what about offline campaigns? How ...

There are few things more frustrating than seeing one of your eCommerce competitors crushing it and not being able to figure out how they’re succeeding. From what you can tell, they don’t have better prices or products than you. And yet for some reason, they’re massively succeeding and you’re struggling. Or maybe you’re the one who’s succeeding… ...but you have a competitor creeping up on you. You need to figure out how they’re gaining on you so that you can pull ahead once again. Thankfully, there are some relatively simple ways you can reverse engineer your eCommerce competitors’ success. You ...

Ecommerce websites and SEO are a match made in heaven - a match that introduces sellers to buyers who are looking for what they offer. Business Insider research found that on average, 39% of visitors to e-commerce websites came from search engines. That adds up to over $150 billion in annual ecommerce revenue from search - just the United States! As an ecommerce marketer SEO offers you the ability to put your products in front of prospective buyers at the exact moment they are proactively looking for information about those products. Few other tactics offer such precise targeting and timing ...