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All artists have their tools of trade and one of the most popular or most widely used with reviews from tons of successful people would be Adobe Photoshop. Now, it’s a standard. Often when you apply for jobs that deal with graphics they require that you know how to use Photoshop or Illustrator. But what if you’re your own business, or working freelance and you don’t have the means to afford Adobe Photoshop? It is an expensive investment (but well worth it). There’s tons of alternatives, of course. Here are ten alternatives to Photoshop. They may not be on ...

An excellent web design is a necessity for your business, whatever the size. It expands your visibility into the virtual sphere and helps you widen your reach. It has always been a silent marketing tool but powerful enough to generate leads, lure in customers and cement relationships with potential business partners. For small businesses, it plays an even more vital role. Small business websites make or break sales – designing it may require strategies that are more specific to rising enterprises. As a larger extension of your business card, your website provides information while validating your credibility as a ...

Do you ever get the feeling that there’s something you’re not being told, about digital marketing? It’s like the professionals are aware of something, that they’re keeping to themselves. Here, like a magician that’s about to be banned from the Magic Circle, I’m going to lift the curtain to let you peer behind and see how some of the most sought-after illusions are done. By the end of this article you will have a better understanding of people’s behaviour. You’ll also know how to deliver more value to your audience. You’re going to learn the secret driving forces behind most ...

Here’s some text. This is bold text. Italic. THIS (APPARENTLY) MEANS I’M SUPER SERIOUS ABOUT WHAT I’M SAYING. One thing is for sure, the text on your website is of the utmost importance in your quest to build up a site’s authority. The actual words that you use on a given page needs to be optimized for two things: users and search engines. If you don’t take both into consideration, you may be wasting a lot of time and money in your content efforts. Let’s dive in. Optimize Text for Humans Sometimes digital marketers forget the most important factor of ...

What comes to your mind when you hear the word hacker? I'm sure most of you would think of someone who illegally gains access to a system. Yes, the illegal hackers making their way to a system by exploiting the security hole with a mission to obtain whatever sensitive or important data to gain profits by selling what they amassed. On the other hand, we also have hackers who use the same method, albeit they hack not to illegally acquire data but to distinguish the system's flaws and utilize them in a way that they will allow growth — ...