Warrior Learn - Google

A new article on Search Engine Journal reports that Google is assigning more importance to the quality of news reporting contained in news stories when ranking results. The aim here seems to be putting original, informative, and accurate journalism under the noses of internet users. An article which is merely a re-churn of original content on a more prominently accepted news site won’t be ranked as highly as the source piece. That’s not all, because Google says it will endeavour to maintain the presence of original, high-quality articles for longer periods within search results – making them easier to find ...

Marketing Land on the roll-out of Google AdSense and AdMob updates which will prevent unwanted ad spend on invalid traffic. Google is putting together a delivery of system updates aimed at fighting invalid traffic and suspicious activity. The move got announced on Wednesday, and we’re also told it will allow AdMob and AdSense publishers access to increased information when their ad serving becomes restricted due to the new measures. The updates will contain new risk prediction capabilities which incorporate fresh machine learning models able to foresee high-risk ad traffic and therefore block ad requests before the ads serve. Indeed, the ...

Since Google Almighty confirmed without any shadow of a doubt that backlinks are a top three ranking factor, digital marketers and content creators have been falling over themselves to increase the number of do-follow links pointing to their websites. Now, more than ever, having a solid backlinking strategy is an important SEO technique that all websites need to consider. And like most things in life, there is a right way to do it and a wrong way to do it. To optimize for long-term results, as much as can be expected with an ever-changing algorithm, most SEO experts agree that ...