Optimizing your eCommerce site can be daunting, but your long-term goals for increasing revenue are important, so it's essential to have shorter-term, incremental goals to build visibility in Search, drive more traffic, and convert customers, as well. Monitoring and measuring key performance indicators gives you that high-level view that shows you're on the right track. Organic Revenue & Transactions The first and perhaps most obvious KPI for tracking your eCommerce SEO efforts is revenue. Revenue is the amount of money generated by sales. Assisted Organic Conversions There isn't truly an attribution setting you can use in Google Analytics that will ...