Warrior Learn - seo

Optimizing your eCommerce site can be daunting, but your long-term goals for increasing revenue are important, so it's essential to have shorter-term, incremental goals to build visibility in Search, drive more traffic, and convert customers, as well. Monitoring and measuring key performance indicators gives you that high-level view that shows you're on the right track. Organic Revenue & Transactions The first and perhaps most obvious KPI for tracking your eCommerce SEO efforts is revenue. Revenue is the amount of money generated by sales. Assisted Organic Conversions There isn't truly an attribution setting you can use in Google Analytics that will ...

Some days in the world of SEO, it feels like “Groundhog Day” – the classic 1993 movie where Phil Conners (played by Bill Murray) repeats the same day over and over. But instead of the day repeating, one question gets asked over and over and over. It usually goes something like this: what are some common SEO myths you always hear that need to be debunked? Repetition SEO myths sound believable when repeated enough times. Misinformation tends to spread in our industry. It’s shared in conference presentations, in blog posts, on social media, on podcasts and elsewhere. Before you know ...

Everyone knows that useful and engaging content is important to your digital strategies, and it’s essential to define the balance between art of writing and the approach to optimisation. That being said, focusing on SEO from the onset can massively improve Google Adwords scores, resulting in lower PPC rates for paid search marketing. Here are 5 tips to make the most out of your content. Ensure high-quality content and structure Over and over again, content is king. Think about what your customer wants to know, and where you are being the expert providing them value. From there, you can decide ...

We know the drill – we enrol in SEO-courses, take exams, learn the best methods, and put them to good use. Over time these strategies become obsolete and are superseded by newer techniques, while others become industry-specific. Either way, let’s talk about some of the most common SEO strategies that no longer work, or have become obsolete in 2021. Duplicate content Yes, content is still king, however if that content is duplicate and low-quality then it will affect your SEO rankings negatively. Nothing beats original and high-quality content. Guest blogging Guest blogging is a method used by many marketers to ...

A new article on Marketing Land reports on the arrival of BERT, which is Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. BERT is kind of a big deal. This is the biggest change to Google’s search engine system since RankBrain, which happened nearly five years ago. The company says BERT will impact about one in every ten queries and influence how results rank. BERT is already here, working quietly in the background. It started rolling out this week and will be going fully live soon. So far, the rollout ...