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Some days in the world of SEO, it feels like “Groundhog Day” – the classic 1993 movie where Phil Conners (played by Bill Murray) repeats the same day over and over. But instead of the day repeating, one question gets asked over and over and over. It usually goes something like this: what are some common SEO myths you always hear that need to be debunked? Repetition SEO myths sound believable when repeated enough times. Misinformation tends to spread in our industry. It’s shared in conference presentations, in blog posts, on social media, on podcasts and elsewhere. Before you know ...

Email marketing is a tried and tested method of reaching out to new and existing clients. From SMBs to Fortune 500 companies, everyone’s practically reliant on email marketing. However, many email marketers fail to conduct A/B/n testing to measure whether a brand’s email strategies and tactics are working or not. Teams also often struggle to set up tests correctly and measure their results accurately, leading to ineffective email experiments, and well, wasted time. If your testing is unreliable, you don’t know if your strategies work or not. Here are 5 common testing problems. Testing without a hypothesis Many email marketers ...

Search engines have started rolling out voice search, and with 71% of consumers already preferring to ask a voice search query, there’s no going back. Voice search is expected to steadily grow in usage, and here are tips to make sure your website can interact with Siri, Alexa, and Cortana seamlessly. Use conversational keywords Short and vague keywords don’t mix well with SEO, and it’s almost always better to use mid-tail and long-tail keywords — the more specific keywords are, the better. And voice search takes it up a notch. You need to use full phrases and questions as if ...

Google Ads is not the only way to find new clients and engage existing ones. Nowadays, it’s not uncommon to see certain industry CPCs well over $50 per click. With marketing budgets stretched thin, the possibility of getting less traffic for more could compel you to branch outside of Google Ads. Here are a few places you can try: Microsoft Ads There are so many reasons to love Microsoft Ads. With its increasing partnerships with companies such as LinkedIn, Microsoft continues to gain market share. In fact, over 699 million global unique PC users now use Microsoft. It has historically ...

Marketers go ways to improve conversion ⁠rate ⁠— better copy, optimised images, expansive social media followers, good SEO click-through rates, among others. But if your user experience is bad, you’re pretty much a goner. Here are proven UX optimisation tricks to get you going. A form on every page Having a form on every page increases conversion rates. How much increase you’ll get depends on a lot of factors, so this one will be a gut feel. Consumers typically visit several sites that meet the criteria they have set for a vendor. In the B2B world, this could be an ...