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Is it possible to just go back to the way things were before COVID-19? Or, are the transformations permanent? When pandemic restrictions went into effect, marketers shifted all of their initiatives to digital channels. Now that those constraints are being lifted, marketers find themselves shifting once again—this time, back to in-person events and experiences. But, as you start this latest pivot, be careful not to fall into the trap of thinking you can simply dust off the strategies and tactics you were using back in February 2020. New expectations require new tools Countless aspects of people’s lives—how they work, shop, ...

In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write SEO content at the enterprise level might not consider themselves journalists or news reporters – but there’s a greater overlap between the roles than many people realize. Like journos, enterprise SEO content writers need to earn the trust of their audience by demonstrating authority, relevance, and experience. And while you might think that, as a content marketing specialist, the only person you’re serving is your client or employer, the truth ...

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Go here for our previous installment. An essential fact about GA4: It’s a work in progress. You shouldn’t be using it as your primary analytics tool yet. There are important functions which haven’t been released yet. “So yes, we should all be setting up our GA4 to ...

Good content is still key to a successful website. But what makes good content? That’s the million-dollar question, right? Higher Google Rankings = More Traffic You can rank well with higher-quality content. This can be observed with Google focusing more on user experience signals like click-through rate, bounce rate, and pogo, among others. But how much of a difference does that make? Well, a #1 ranking gets 10x+ the traffic of position #10 for a single keyword. Top-ranking content ranks for many more keywords and can bring in 30x+ traffic. In other words, quality beats quantity when it comes to ...

What makes sitemaps so effective and essential, and how do different people approach the task of mapping a website out? So, for the uninitiated, what are sitemaps anyway? And further, why are sitemaps so important? Sitemaps are no different to physical maps and they help users and Google make sense of everything on a website. In fact, they are critical when setting out to create a website and when updating it. Without a sitemap, finding your website can be like finding a needle in a haystack for Google and other search engines. The Different Types Of Sitemaps Most humans are ...