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The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. More broadly, businesses are recognizing that adequate customer experiences are becoming table stakes, making it more difficult to achieve differentiation that drives business success. ...

Bringing users back for breaking news, sales, or an update after a while can help build trust and get more conversions. But, the first hurdle is getting users to agree to push notifications. Let’s learn what push notifications are and then go through some examples of an effective push notification strategy. Step 1: Delay Don’t send push notification requests right away. If your push notification request pops up immediately upon landing, it interrupts the user’s search for needed content. That’s why they might end up pressing, “No thanks.” Instead, try giving your visitors some breathing room. Let your visitors see ...

The Merriam-Webster Dictionary defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” While services like YouTube and Facebook automatically come to mind, you can trace the origins of social media back to the late 1970s. In the article, you will find a brief overview of the history of social media, from the early pioneers of electronic communication to the social networking platforms that dominate the internet today. The piece includes: Bulletin Board Systems Internet Relay ...

There are different types of content portfolios, and there are cases where you don’t even need a website to showcase your work. You can use something as simple as a folder in your cloud storage provider (Google Drive, OneDrive, etc.) to store your content examples, and share with clients as needed. You can post articles on social media, but we recommend LinkedIn because it’s a better platform for reaching out to professionals. You can even export your write-ups as PDF documents, and email them to potential clients. Here are tips to rank your portfolio in organic search. Subscribe to an ...

For content marketers, planning and strategizing what kind of content to use/create is just scratching the surface; they still must deal with large data sets, and how they can utilize information from these data for improvement. 94% of businesses believe that data is essential for growth, so content marketers need to adapt their skillset, and use data that enables them to create highly-relevant, credible and engaging content. Here are four key data types relevant to content marketers. Industry trend projections Content marketers can analyse historical data to predict topical trends, emergence of new distribution channels, changing trends, and more. Some ...