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Marketers go ways to improve conversion ⁠rate ⁠— better copy, optimised images, expansive social media followers, good SEO click-through rates, among others. But if your user experience is bad, you’re pretty much a goner. Here are proven UX optimisation tricks to get you going. A form on every page Having a form on every page increases conversion rates. How much increase you’ll get depends on a lot of factors, so this one will be a gut feel. Consumers typically visit several sites that meet the criteria they have set for a vendor. In the B2B world, this could be an ...

Copywriting is a tough skill to master. And despite spending countless hours trying to perfect your message to get your point across, you only get one shot at a good first impression. No one’s coming back later to be convinced the second time around, nor will your audience ask to clarify what you meant by that vague content you published. Here are 6 copywriting mistakes to avoid to help enhance your messaging, and ultimately increase landing page conversions. Too much word soup Using excessive jargon, buzzwords, and industry lingo will repel the audience from your page. And while we live ...

YouTube Analytics is getting five updates designed to give creators access to more data on how users engage with their channel’s content Here’s a rundown of each update. Membership Metrics An update membership metrics in YouTube Analytics gives creators the data they’ve been asking for, which is how memberships evolve over time. Membership metrics will now report on which videos helped a channel gain (or lose) more members than usual. In addition, the enhanced membership data will indicate whether it helps to remind users to become paying members. More Data on Mobile Another update to YouTube Analytics involves two cards ...

If your Facebook advertising campaign isn’t generating enough conversions, there are some creative fixes that can significantly increase your conversion rate. Facebook advertising, in conjunction with PPC advertising, is a powerful tool with a tremendous ROI. But to generate a return, you need sales. Here are five possible reasons why your Facebook advertising campaign isn’t generating enough conversions and some creative fixes to significantly increase your conversion rate: You don’t have enough audience data Unlike Google Ads, Facebook Audiences require you to make judgment calls about your customers and to complete the research up front, before creating a campaign. Here, ...

Having a website search function is critical to any business’s success. However, many sites have trouble providing customers with relevant search results and gaining actionable insights from the data. People expect to find exactly what they search for on your website. Here are five ways marketers can improve site search and win over more customers. Prepare the marketing team Your whole marketing team should be on the same page when it comes to site search. Signals can get crossed fairly easily with so many people publishing content and developing site technologies, so everyone should work together to create a cohesive ...