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In a world where the continuously growing trend is interacting online, businesses need to make sure they’re keeping up. In fact, 56 percent of people would rather message a business than call for customer service. Facebook Messenger is the world’s most popular messaging app with over 1 billion users each month. It’s an easy way for people to connect with each other. So why shouldn’t it be an easy way to connect with businesses? Facebook Messenger marketing is a relatively unexplored territory in terms of marketing tactics, but it has so much potential. That’s why I’m here to show you ...

A new article on Search Engine Land reports that Google has announced French publishers will be required to give consent to Google before it will show more of their content. Back in 2018, following a drawn-out public debate, the European Parliament passed a controversial and comprehensive new Copyright Directive. This was partly intended to standardize EU copyright law and bring it into the modern day. However, it was also meant to raise licensing revenue for authors and publishers from internet giants like Google and Facebook. France was the country in the EU that became the first to enforce the new ...

Mobile Marketer reports that Facebook has suspended a colossal 69,000 Apps as part of its continuing efforts to address issues which came to light after the infamous Cambridge Analytica scandal. On Friday, Facebook announced it had suspended tens of thousands of apps as part of that internal investigation, which began following the Cambridge Analytica scandal. Last year, an internal audit carried out by the social network led to the suspension of 400 apps, but this new information suggests that data-sharing problems run far deeper within the platform. This from Ime Archibong, VP of product partnerships at Facebook: ”We initially identified ...

A new article on Marketing Land reports that Snapchat have added a whole bunch of updates. Snap Ads are getting longer, there are now more interactive features for its six-second non-skippable commercials, and Goal-Based Bidding. The newly introduced bidding option will allow advertisers to optimize their content for fifteen-second video views. As well as this, Snap Ads will now be able to run up to three whole minutes in duration – in the past, the maximum length allowed was just ten seconds, so that’s a relatively massive hike. There isn’t going to be any change to how users interact with ...

A new article on Search Engine Journal reports that YouTube’s recent move to introduce Video Reach Campaigns is just the latest reason why - if you haven’t already - you need to learn programmatic ad buying and accept that data-driven creative is here to stay. So, just ahead of Advertising Week, YouTube has launched a new way to run video campaigns. Video Reach campaigns make it possible for an advertiser to use three different video formats — six-second bumper ads, plus skippable and non-skippable in-stream ads — in the one campaign. And here’s the science bit: Google will be working ...