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Yes, there are tons of successful strategies that businesses implement on social media. And yes, promoting your business on Facebook works however it’s become so ubiquitous that the eponymous social platform is becoming boring. Anyway, the point is almost every business owner has a registered social media account to reach and gain more followers and customers. And if you happen to own a startup or something, chances are you’ve struggled with your social media strategy, and you’re wondering how others do it. Read on. Buying followers This is actually the worst way to grow your clients. A lot of businesses ...

We know the drill – we enrol in SEO-courses, take exams, learn the best methods, and put them to good use. Over time these strategies become obsolete and are superseded by newer techniques, while others become industry-specific. Either way, let’s talk about some of the most common SEO strategies that no longer work, or have become obsolete in 2021. Duplicate content Yes, content is still king, however if that content is duplicate and low-quality then it will affect your SEO rankings negatively. Nothing beats original and high-quality content. Guest blogging Guest blogging is a method used by many marketers to ...

We live in a time where trends change almost everyday. After all, if your business wants to remain competitive in today's online-centric landscape, you must adapt to the rapidly-evolving changes in marketing. 1. Artificial intelligence Everyone's talking about AI. it's basically the heart of global businesses and industries, and has already started taking over a lot of mundane tasks. Practical example: chatbots 2. Programmatic advertising If you're in the know, programmatic advertising uses AI to automate ad buying so you can target more specific. Again, we're back to discussing AI here. This automatic is so efficient and fast, which means ...

For starters, they already know your product and have an idea of your offer. And these customers want to feel valued and taken care of. You don’t want them giving the feeling that you’re taking advantage of them, and offering incentives and rewards will surely benefit both seller and buyer. Here are some ideas to get your rewards system rolling: Here are some ideas to get your rewards system rolling: Points system Coffee chains like Starbucks and Tim Hortons have a rewards system where customers can buy a loyalty card, sign up for an account, and use these cards when ...

Developing your personal brand on social media It’s like a broken record, but we all know that social media is a very important tool for marketers and professionals to develop and grow their personal brands. And developing a strong personal brand goes a long way to establishing key relationships between your clients. Have at least two to three social media accounts There are like, five or six major social media platforms to sign up for - Facebook, Twitter, Instagram, Snapchat, TikTok, and Pinterest. And then there’s LinkedIn, which is also considered as social media but is niched to professionals. ...