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This article by Marketing Land talks about how most advertisers on Instagram and companies on WhatsApp know they’re owned by Facebook; however, nobody knows that for sure. Facebook’s plans to include their branding on both concerns are set to change that. “Instagram from Facebook” “WhatsApp from Facebook” You’ll get used to it….. It’s all about Facebook’s integration of apps and creating a unified architecture. However, how is that set to change the game for marketers? Could Facebook and its current privacy problems actually hurt Instagram and WhatsApp? Alternatively, will adding the clout of the Facebook name strengthen the whole? Marketing ...

Marketing Dive has reported on how Google is preparing to change a long-standing policy and will start allowing advertising by fantasy sports services – which signals good news for the likes of DraftKings and FanDuel. The change will begin in select states by the end of August. Fantasy sports services will be able to buy media placements through Google Ads and DV360. Google has just adjusted its advertising policies to incorporate the new rules. Fantasy sports advertisers will be required to meet minimum creative standards and hold appropriate state licenses. If an advertiser is operating in a state with licensing ...

Katie Powers writes on ama.org about how fake-follower fraud in influencer marketing is hitting brands hard. In 2019, influencer marketing spend has already reached the lofty heights of $8.5 billion. That figure is expected to top the $10 billion mark in 2020. It seems that, despite a constant buzz of debate around influencer marketing effectiveness, brands are still keen to associate themselves with prominent social media figures. $1.5 Billion by 2020 Wasted on Fraudulent Influencers According to the research carried out by Cheq and Roberto Cavazos, a professor at the University of Baltimore, $1.3 Billion of influencer spend is being ...

According to this Social Media Today report, YouTube is expanding the geographical reach of its Super Chat live-stream tipping. The feature provides live-stream creators with the ability to earn extra income on the platform from well-entertained viewers. YouTube first introduced the tipping feature back in 2017. The benefit for live-stream viewers is they get to ‘sponsor’ their comment and have it appear more prominently in any given chat stream. As YouTube put it: "The colour of your Super Chat, the period of time it stays pinned in the ticker, and the maximum message length are determined by the amount of ...

Facebook is Planning on Piloting Video Streaming Subscriptions for Watch According to an article by Mobile Marketer, Facebook is planning to test paid subscriptions for the first time on its Watch hub. They’ll apply to on-demand shows and include material from CollegeHumor, Discovery’s MotorTrend, the BBC, and selected content from ITV. Testing is limited to the US and will take place in the next few weeks. Facebook plans to charge monthly fees of $4.99 for CollegeHumor's DropOut, $6.99 for BritBox, $4.99 for MotorTrend and $2.99 for ITV’s Tastemade Plus. Subscribers will have access to original content. Facebook will handle payments ...