Warrior Learn

Outdated Advertising Interest Targets to be removed in Facebook Declutter Facebook came out and announced earlier this week that it’s getting rid of thousands of outdated interest targets. Items like old movie titles and band names will be removed in an effort to de-clutter and make marketing on the platform a more streamlined experience. Facebook have been quick to reassure the vast majority of advertisers that they won’t notice the difference. Interest targets across all Facebook Ad interfaces and APIs will be subject to the cull. When you lose the interest targets will depend on whether or not you already ...

Take Better Aim on LinkedIn with new Objective-Based Advertising Campaigns on LinkedIn no longer need be such a shot in the dark. Objective-Based Advertising (OBA) now offers advertisers the chance to choose their weapons based on the targets they want to hit. LinkedIn have been slowly introducing OBA since November 2018. It’s so far streamlined the way campaigns are run on the platform with a snappier interface and improved navigation. LinkedIn are calling OBA “a complete reconfiguration of Campaign Manager” in a move designed to put LinkedIn’s huge B2B targeting potential to work for users. The result is that the ...

As annoying as it might be, some people really do get paid to wear great clothes, drive fast cars, and go on vacation. Now is the age of the professional influencer, and Instagram is making some of them a packet. A new study by

As Simon Sinek (a British-American author, motivational speaker and organizational consultant for those who are unaware!) wisely says, “People don't buy what you do. They buy why you do it.”. We couldn’t agree more – whether you are part of a start-up, non-profit organization, established business or freelancer your messaging should be compelling, convincing and communicate your value clearly. Amazing copy has the ability to captivate and enchant its target audience all while driving them to pull the trigger on a call-to-action. It does this by piquing their attention, unearthing a pain/problem they're desperate to remedy, and presenting a mutually ...

When it comes to LinkedIn B2B lead generation, it’s all about forming genuine relationships with your dream clients. But forming those genuine relationships can take a lot of work if you don’t have the right strategies in place. By optimizing your LinkedIn profile, you can make it so more leads come to you, rather than having to do manual outreach. Being more efficient with your lead generation means reducing the amount of time you have to spend each day searching for new prospects — and frees up time for you to spend on direct revenue-generating activities. LinkedIn has deep search ...