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This new article from Search Engine Land reports on a study carried out by Rand Fishkin, founder of SparkToro. Apparently, zero-click searches just went through the 50% barrier, and he predicts that the rate isn’t going to drop. “Zero-click searches …. have been on a steady rise for years, and I don’t expect that to reverse or plateau anytime soon,” he said about the findings of his Google clickstream data study, published on Tuesday. New data provided by Jumpshot confirmed that back in June, for the first time, most Google searches (50.33%) ended without a click through to an organic ...

It’s just emerged that Facebook has been using hundreds of contractors to transcribe clips of audio from users of its services. Bloomberg is reporting that some of the contractors have disclosed this information under anonymity – after becoming disturbed by the nature of the work. The Bloomberg article states that the workers aren’t informed how or where the audio was recorded and that the material is sometimes vulgar. It seems they’re puzzled and slightly concerned why Facebook needs transcriptions. The report seemed to hamper gains in Facebook stock, which was up 1.6% by 3.30 pm at $188.37 on Tuesday. Earlier ...

Twitter partners up with NBC for live Tokyo 2020 Olympics coverage Twitter’s live-streaming hasn’t been the success it would have hoped. Despite that, Social Media Today reports it’s about to try again with the 2020 Olympics. This is similar to what it did with the NBA – where they ran a poll with Twitter users to vote for a player they wanted to watch on a dedicated live-stream in the second half of the games. The New York Times reports that Twitter signed an agreement with NBC to broadcast limited coverage from the 2020 Olympics: "Each morning of the ...

Do Advertisers Need to Start Paying More Attention to Reddit? This interesting Marketing Land article is well worth a full read. Reddit used to be a scary, inhospitable place for brands, but is that changing? Reddit got a complete overhaul last year and has started to offer new options to advertisers too. Reddit is a tech-savvy environment and trolls lurk in its darker corners, but according to Zachary Burt, President of Code for Cash, there are ways to use the platform effectively. “The major issue is that if we leave comments enabled, people occasionally troll.” “We solved the problem by ...

Pinterest Adding More Product Recommendation Tools Social Media Today reports that Pinterest is pivoting toward e-commerce. It’s adding more updates designed to position itself as a platform for connecting people with things – as opposed to people with people – ahead of its imminent IPO. Providing more ways to shop is the focus as Pinterest encourages users to view it, not as a social media platform, but a “place for inspiration.” New showcase tools will look at user behaviour and produce “Picked for You” products from retailers like Target, Birdies Slippers, Joybird, The Tie Bar, and Parachute. Source: Pinterest As ...