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Looking to launch an E-commerce store? Great. But before starting to wonder whether to use Shopify or WooCommerce, you need to research you market. Conducting market research is critical before launching an ecommerce store. From research, you will uncover whether there is demand and a market around your business idea. You do not want to order 1000 units of a product or sign a contract before evaluating market demand. In this guide, you’ll learn 9 ways of conducting market research to determine whether there is a healthy demand for your product. Let’s get started. Google Trends This is a free ...

Location Based Offline Marketing Strategies In Today’s Online World Offline marketing is dead. That is what the digital marketing community loves to say. Newspapers are going broke, all the media cares about is clickbait, and streaming media like YouTube, Hulu, and Netflix are taking over. 70% of the upcoming Generation Z workforce - the new blood of consumers coming into the market prefer streaming to cable. 90% of them watch YouTube daily and a whole bunch of them are starting to embrace other platforms like Twitch for entertainment. Facebook is now within reach of 2 billion users. So with all ...

Ping! Facebook sounds off to let you know that someone has “liked” your post. It’s been two days and this is the first sign of engagement you’ve seen so far. “Is this even worth it?”, you ask yourself. Business owners around the world are asking the exact same question with regards to social media. Marketing your business has become much more dynamic in recent decades, but now with so many options, it’s easy to become completely disillusioned by it. The simple fact is that social media is less effective in some industries. There may be outliers that have a loyal ...

Click here to listen on iTunes Marcus: Hey, Warriors! Welcome to another epic episode of the Warrior Podcast. We have an exciting episode ahead as we venture into the topics of what it takes to operate a digital business online and how to evaluate what your website is actually were. I think one of the biggest issues for internet marketers today is recognizing what the online business is worth, and secondly how to actually make money online in the buying and reselling space of websites, domains as well. So with that being said, I have a very special guest ...

Link acquisition is one of the most difficult aspects of search engine optimization. Unfortunately, obtaining backlinks is also one of the most important and effective tactics that can be used to gain more targeted traffic. Let’s take a look at how most white-hat digital marketers obtain links: Find a target keyword with low competition Create content around the target keyword Earn links to the new piece of content via outreach and networking Rinse & Repeat Sound familiar? This process works well, but there is an obvious problem here. The backlinks stop coming in when you stop actively promoting the content. ...