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There is an increasing interest in offline marketing campaigns and how they can impact the performance of digital enterprises. Offline marketing campaigns, when ran alongside digital marketing campaigns is often referred to as multichannel marketing. The problem most marketers have with offline marketing though, is tracking it to ensure a positive ROI. Establishing an effective offline tracking system is quite involving, but the benefits are worth the effort. You can literally track any form of offline marketing, including TV and radio commercials, magazine advertising, billboards, emails and even direct marketing. Lack of an offline marketing tracking method means that you ...

In 2017 Facebook Ads are all the rage.  If you spend any amount of time on Facebook then you’ve familiar with advertisements and you’ve heard success stories of how Facebook ads have made many millionaires. “Plain and simple Facebook ads are powerful and if your business is not utilizing them in 2017 then you’re definitely behind the curve.” Facebook Ads Have Revolutionized Ad Targeting Facebook advertising is unlike any type of online or offline advertising we’ve ever come to see. The biggest difference is that on Facebook; marketers and business owners can reach the most precise target demographics with their ...

A combined marketing strategy that involves online and offline marketing can do wonders for any business. Living in the digital age, many people are overlooking the advantages of combined marketing strategy. At the same time, many businesses that are stuck on the print media find it difficult to realize the potential of online marketing and don’t know where to start. On the other hand, businesses that rely on online marketing often encounter problems trying to market offline. Marketing is rapidly evolving with the advent of the internet and latest technologies. Online marketing has made advertising more accessible and affordable to ...

By Gabor Imre + Daniel Kerek How to choose your ecommerce platform? Whether you are an ecommerce manager working for a large retail company or the owner of a downtown boutique, once you decide to launch (or migrate to) a new ecommerce store, you face the question: Which ecommerce platform should I choose? You have probably heard and read about a bunch of systems, but still struggle with getting an objective overview about them. Here’s some help for you. This guide will summarize and cover the main points, as simply as possible, on which you can make your decision. Also, ...

How to Design a Great Website The toughest part about succeeding in the online world is creating a high-quality website that stands out from your competition. Attractive design ideas constantly change and go out-of-date almost before they are in-date. For example, the silly animations and sound clips once integrated on so many sites are now considered cheesy or inappropriate to a professional design. That's why it is important to take the time to think about your website and to follow these crucial design tips. They are intended to create a timeless site that will attract visitors and never go out ...