Email Marketing Trends for 2017 (Part 3/3)
Jason K Williamson | 7 years agoIn part three of my 2017 email marketing trends series, I’m delving into high-quality content upgrades, videos and more. I'll also provide more insight into some other trends. Trend 7: Higher Quality Content Upgrades Articles, blogs and landing pages aren’t usually designed to convert customers. This type of content is generally used to educate, entertain or inspire. It’s important for brand recognition and sustaining relationships with your customers. With the right content upgrades however, your blog post or landing page could be transformed into a powerful list-building asset. How? Optimisation and high quality content using targeted free resources. A ...